Why “Winging It” Isn’t a Strategy (Anymore)

Why “Winging It” Isn’t a Strategy (Anymore)

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Comfort zones make terrible business plans. Winging It Worked… Until It Didn’t I’ll be the first to admit it: in the early days of my business, “winging it” was basically my default operating system. If I remembered something – great. If I didn’t – well, I...
My Breakup Letter to Burnout

My Breakup Letter to Burnout

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Turns out exhaustion is not a personality trait.   The Beginning: Dear Burnout… We Need to Talk If burnout were a person, I’d describe our relationship as messy, toxic, and somehow still easier to tolerate than updating an SOP from 2017. For years, burnout and I...
A Quick Flashback (Because Context Matters)

A Quick Flashback (Because Context Matters)

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This Is Why I Drink Coffee and Swear You know those entrepreneurs who start their business with color-coded plans, a polished brand, and a five-year roadmap worthy of a TED Talk? Yeah… no. I started mine in March 2013 with nothing but grit, chronic pain, and a tech...